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New Survey Finds Most Coloradans Oppose State Mandates on Sales Quotas for Zero Emission Vehicles

The Auto Alliance conducted a statewide survey of 1,000 Colorado residents from June 8 through the 11th. The survey was conducted by Pulse Opinion Research.

Key findings:

  • 69% of Colorado residents believe that consumers, not government, should decide what types of vehicles are offered for sale, not state officials or lawmakers.
  • Only one-third of Colorado residents support a state regulation to put more zero emission vehicles on the road.
  • A majority of Coloradans are opposed to the state adopting California standards.
  • 76% of Colorado residents believe that Colorado’s overall air quality is better than California’s. This survey shows a preference for consumer choice over state mandates, and a desire to let market forces drive the adoption of zero emission vehicles in Colorado.
  • This survey shows a preference for consumer choice over state mandates, and a desire to let market forces drive the adoption of zero emission vehicles in Colorado.The Alliance advocates better ways for the state to encourage purchase of ZEVs, from investment in more charging stations, to improved incentives and rebates, to indirect inducements like relaxed user fees and favorable utility rates for home charging.The survey reinforced Alliance data that shows that zero emission vehicles (electric or hydrogen powered) are not in high demand in Colorado, where over 70% of the vehicle sold are SUVs, light trucks, and crossovers.

    Consumer demand for ZEVs remains low despite the current $5,000 state tax credit for the purchase of a zero emission vehicle, and more than 30 different models currently for sale in the state. The state government is not even buying zero emission vehicles, which account for only 1.3% of the state fleet.

    The survey questions are available on request.

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